Just yesterday, Bollywood Hungama solely reported how Ali Abbas Zafar’s maiden manufacturing, Khaali Peeli has opted for a direct-to-digital launch, and is gearing up for a premiere on Zee 5. We have now learnt that Coolie No. 1, which was initially gearing up for a theatrical launch, too has now gone forward with a direct to digital launch, because the rights have been offered to Amazon Prime Video. That’s not all, the makers have zeroed in on the discharge date too. The Varun Dhawan – Sara Ali Khan entertainer will hit the digital world on the auspicious event of Diwali.
“The idea was to hold back for a theatrical release, but in current times, there is no clarity on reopening of cinema halls, and hence, they took the tough call of opting for a direct to digital release. The team feels that Diwali is the ideal time to get the family audiences glued onto their television and laptop screens to collectively enjoy the comic caper,” a supply informed Bollywood Hungama, including that had the cinema halls opened by now, the group would have held again for a January 1 launch.
The supply additionally added that the movie, produced by Vashu Bhagnani, has fetched the third highest quantity of all of the movies which are going direct to digital means. “After Laxmmi Bomb and Bhuj, it’s Coolie No. 1 that has fetched the maximum money, reconsolidating Varun Dhawan’s star power and the film’s anticipation among the audience. It’s a shocking decision, but the team was left with no other option as the future of cinema halls looks bleak at the moment,” the supply stated.
While the group is assured of entertaining the viewers, this isn’t actually a excellent news for exhibitors throughout India. “There lies little chance for any film to release in cinema halls this year as none of them will open to full capacity, thereby making the theatrical release a loss making preposition. The Coolie No. 1 team has taken a wise decision to avoid an additional burden on the budget.”
More Pages: Coolie No. 1 Box Office Collection
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