Julia Roberts, Gwyneth Paltrow giving their social media over to black voices for #ShareTheMicNow

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That is a part of the mission assertion behind the social media marketing campaign #ShareTheMicNow.

On Wednesday, a number of outstanding white ladies together with Julia Roberts, Gwyneth Paltrow, Ashley Judd and Kourtney Kardashian are turning their social media accounts over to black activists, celebrities and content material creators for the day.

The Instagram marketing campaign was conceived by Endeavor chief advertising and marketing officer Bozoma Saint John, creator/podcast host Luvvie Ajayi Jones, creator/Together Rising founder Glennon Doyle and Alice + Olivia founder Stacey Bendet.

According to a press launch, the marketing campaign seeks “to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.”

“For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change,” the mission assertion reads. “Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women.”

#ShareTheMicNow is the newest try to #amplifyblackvoices because the dying of George Floyd whereas within the custody of Minneapolis police has resulted in protests and far dialog about race.

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