Realme is ready to foray into the market of good audio system and launch new smartwatches, high-end TVs, and smarter headphones, the corporate’s India CEO Madhav Sheth revealed in a observe addressed to the Realme fan group. The firm that entered India as a sub-brand of Oppo with its first smartphone again in May 2018 can also be in plans to increase its life-style product class by launching a multi-function journey backpack referred to as the Realme Adventurer Backpack. Realme already has its conventional backpack and tote bag as a few its preliminary life-style merchandise.
As per the brand new product technique shared by Sheth, Realme plans to transcend its current merchandise and carry gadgets resembling electrical toothbrushes, good scales, good cameras, projectors, robotic vacuum cleaners, good plugs, good locks, and automotive chargers. The firm is, nevertheless, set to start its enlargement by launching new merchandise within the good speaker class “very soon,” the manager mentioned.
Realme is asking its new product technique “1+4+N.” This sounds related to Honor’s “1+8+N” advertising technique that was announced final 12 months.
Sheth talked about within the observe to its fan group, which has been circulated to the media, that Realme is planning to carry new smartwatches, high-end TVs, and smarter headphones. The firm launched its first smartwatch final month with an inexpensive price ticket of Rs. 3,999. Similarly, there are Realme TV fashions in 32- and 43-inch display screen sizes ranging from Rs. 12,999. The firm additionally has audio gadgets, together with the Realme Buds Air Neo, Realme Buds Air, and Realme Buds Wireless. Furthermore, it’s launching the Realme Buds Q as its new actually wi-fi (TWS) earbuds later this week.
All the brand new linked gadgets deliberate by Realme are aimed to increase its vary of synthetic intelligence-based Internet of Things (AIoT) gadgets. “Like our smartphones, our AIoT offerings will be a full-range portfolio from budget to premium price segments,” mentioned Sheth.
Increase workforce power, new home manufacturing plans
Realme can also be planning to enhance its native workforce power to 10,000 in India by the tip of the 12 months. It can also be dedicated to increase its distribution channels to tier-4 and tier-5 cities and rent over 5,000 gross sales crew members.
Sheth additionally highlighted within the observe that it could quickly begin manufacturing a few of its AIoT gadgets regionally within the nation. “We are also investing in a complete production line to build TV products and to set up high-end SMT lines for TV motherboards, which is a real leap in terms of local manufacturing and a real challenge that many other leading brands haven’t been able to take till date,” the manager mentioned.
Realme’s newest efforts come amid the anti-China sentiment within the nation. The firm can also be internet hosting a digital occasion on June 25 the place it’s going to launch the Realme X3, Realme X3 SuperZoom, and Realme Buds Q. However, particulars in regards to the new AIoT gadgets are but to be revealed.
Is Realme TV one of the best TV beneath Rs. 15,000 in India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to through Apple Podcasts or RSS, obtain the episode, or simply hit the play button under.