Bollywood Hungama was the primary to reveal that Bollywood celebrity, Akshay Kumar’s upcoming horror comedy; Laxmmi Bomb will premiere immediately on Disney+ Hotstar this Diwali on November 9, thereby making it a Happy Diwali certainly for the viewers. We have now solely found that the actor shall be having a one month campaign for the movie’s launch, with a trailer launch occasion on October 9, adopted by the discharge of three songs over a interval of 30 days.
“Akshay initially wanted to host a trailer launch event at a private theatre with select few journalists as the scale and content of the film makes for a big screen experience. However, eventually he dropped the idea of a public event, but will now be holding a preview screening of the trailer for the select few journalists over the next two days acting as a build up for digital launch on 9th October,” a supply informed Bollywood Hungama. That’s not all, although a direct to digital launch, Akshay is planning to go all out to market the movie for a month.
“Laxmmi Bomb is special to Akshay and the ones who have seen the rushes say that he has outperformed himself in the character that’s possessed by a transgender ghost. He would have loved to have a theatrical release, but the unusual times forced them to take this step. He is planning to have virtual press conferences, and also tie up with the biggest cricketing event of the world, IPL, for film promotions. He will be making an appearance on the pre-match show, and might also get into the commentary box,” the supply additional informed.
We additionally hear that Disney+ Hotstar is eyeing a spike of their subscriber base across the launch of Laxmmi Bomb, as it’s their massiest movie which appeals to the least widespread denominator. “The digital world will be bombarded with #LaxmmiBombOnDiwali campaign,” the supply mentioned.
Also Read: Double dhamaka for Akshay Kumar followers as Laxmmi Bomb trailer drops on October 9; Bellbottom teaser to launch on October 5
More Pages: Laxmmi Bomb Box Office Collection
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